Sense of responsibility – identification – values – strategy – openness

What we require of management or what we particularly value: the management is focused on the long-term survival and sustainable growth of the company in the interests of the stakeholders. It places the company's long-term goals ahead of short-term ones.

The management identifies with the enterprise it leads and with its owners, the shareholders. Ideally, a company is run by the majority shareholder and/or the founding family itself.

The company management exercises its responsibility through a constant, transparent strategy. It strives for open communication with the investors, board and employees.

From the point of view of corporate governance, we see that creating revenue is a consequence of:

• We demand that the marketing position and not growth should be maximized
• We are convinced that customer benefit and not return on equity should be maximized
• We want to maximize innovativeness, not profit
• We are convinced that the enterprise culture is decisive for the cohesive force of the employees
• Because we have thought and acted this way in business for a long time, we know this attitude leads to profit